The global halaal market has been growing strongly in the past few years. While it is thought that the halaal global trade contributes less than 10% of the global trade, the halaal food industry grew at a faster rate – accounting close to 20% of the global food industry.
The fast rate can be contributed to several factors, among others:
- The growing Muslim population globally
- Muslim population experiencing busier life styles and increase of income, resulting in higher demand for ready to eat solutions
- Businesses realize that offering Halaal food can open up wider market