Dubai’s Noor Islamic Bank has been rebranded to become Noor Bank in a move it hopes will broaden its appeal as it continues with local and international growth plans.
Launched on Tuesday, Hussain Al Qemzi, CEO of Noor Bank, said: “we want to grow and our new branding gives us the freedom and inspiration to flourish.
He said the simplified name underlined that the bank was values-driven and a principles-based financial institution with shari’a compliance at the heart of its business decisions.
“Adherence to Shari’a values and principles is in our DNA and they will continue to be the bedrock of our business decisions,” he said.
The new brand expression is also reflected across Noor Bank’s sister companies, with new visual identities being introduced for Noor Takaful, Noor Trade and Noor Awqaf. The bank has also introduced the slogan, “Noor Gets It Done”.
Noor Bank said the look and feel and its Noor Bank and Noor Takaful retail outlets will be redesigned. As well, credit and debit cards have been renamed to better reflect the change.
Al Qemzi believes the new colour-coded public faces of Noor Bank, Noor Takaful, Noor Trade and Noor Awqaf will enable them to stand out.
“We want to be seen and let potential customers know all about the great things we have to offer. Our new branding gives a unique visual identity by de-cluttering jargon, jettisoning stock images and showcasing distinctive fonts and messaging,” he said.
“With a modular brand design, new corporate identities quickly fall into place – the logo, colour theme, business cards, letterheads and marketing collateral. This makes us nimble and fast to market.”
Al Qemzi said the bank wanted to play a pivotal role in helping the UAE achieve its vision and for Dubai to be at the centre of the global Islamic economy.
“For us, Dubai is both an inspiration and a goal. Looking ahead, we see a huge opportunity for growth, a clear way forward and a clear mission that will enable us to ‘Get It Done’,” Al Qemzi said.
Noor Bank opened in Dubai in 2008 as Noor Islamic Bank and has locations across the UAE in Abu Dhabi, Dubai, and Sharjah. The bank bank is 95.2 percent owned by Noor Investment Group and 4.7 percent owned by the Emirates Investment Authority. The remaining 0.1 percent is held by high net worth individuals and corporations in the UAE.
Its products services are governed by a Shari’a Board, comprising leading Islamic scholars with extensive experience and expertise in legal, financial and banking-related matters.
Source: Arabian Business