Travel & Tourism

UK: First Dynamic Booking Engine dedicated to Halal Travel Content

Maldives, the world’s first dynamic booking engine dedicated to halal travel content, launched in May. The first-of-its-kind platform, created by the team behind Serendipity Tailormade and Luxury Halal Travel, empowers Muslim travellers to be inspired by user-generated content to build their own halal-friendly trip

The new Online Travel Agency (OTA), which empowers Muslim travellers to hand-pick and book every aspect of their trip, including flights, hotels, excursions and transfers, is the latest brand from the team behind halal travel specialists Serendipity Tailormade and Luxury Halal Travel.

Rihaala, which means ‘journeys’ in Arabic, targets tech-savvy Muslim Millennials who want the freedom to curate their own journey and to be inspired by a content-rich experience.

The website offers them a choice of more than 1,500 properties in 40-plus destinations worldwide, all selected based on their halal-friendly amenities and services, as well as the chance to explore user-generated content sourced from Instagram, Facebook and Twitter.

“Rihaala meets the demands and expectations of modern Muslim consumers who not only want to create their own travel packages online, but to be inspired by like-minded travellers through rich visual content on social feeds that paints a true picture of a destination,” said Nabeel Shariff, the founder of, Serendipity Tailormade and Luxury Halal Travel.

“In today’s digital age, consumers’ travel purchasing decisions are often strongly influenced by dynamic videos and photos on social channels in real-time, rather than glossy destination images of the past. Visitors to are guided by the visual experiences of other Muslim travellers posted on its ‘Wall of Inspiration’, providing them with true-to-life content to experience for themselves.”

Rihaala also provides in-depth information on destinations and hotels to help Muslim travellers select products and services that meet their faith-based requirements. Content includes halal dining options, privacy enhancements, alcohol-free environments, prayer facilities, family-friendly experiences, as well as a lifestyle-led blogs spanning multiple genres of interest to Muslim consumers.

Rihaala has been launched in English with an Arabic-language version to follow soon. A travel agent portal will also be available to select partners, enabling them to create halal-friendly travel packages for their clients.

In the United Kingdom where the company is headquartered, Rihaala will be the market’s first onestop portal for Umrah travel, responding to the growing demand for a ‘Do-it-yourself Umrah’ enabling UK travellers to book their flights, accommodation and visa application online.

“As travel technology has moved on, so have pilgrims, and we’re listening to consumers and how they want to book and experience travel in the future,” Nabeel said.

With the company currently in the process of a Series A round of investment with Dubai-based crowdfunding platform Eureeca, it anticipates becoming the world’s leading halal-friendly travel provider within a very short timeframe.

Source: Halal Focus

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