Aab has announced that it is launching the first boutique format shop of its kind in the UK to compliment its online offering. The store, in East London, offers a full range of clothing and accessories alongside a bespoke and limited-edition collection exclusively for its clients.
The boutique store is located in a 600 sq ft unit across two levels in the new East Shopping Centre and opens to the public from 11.30am with a launch event with clients and stylists. Some of the biggest bloggers and fashionistas in modest wear such as Dina Tokio, Ruba from Hijab Hills and Habiba Da Silva will attend the event and provide style tips to over 200 guests.
Aab said the opening of a retail store was the first phase of a long-term growth plan which includes boutiques in key international financial and fashion hubs over the next three years including the Middle East, Malaysia and Indonesia.
“We are very excited and delighted to be able to launch our first physical store for our clients in London,” said Nazmin Alim, Creative Director of Aab.
“This boutique store represents a physical manifestation of the Aab brand and heritage. It will enable us to present the premium quality of the brand authentically in an appropriate setting so our customers will be able to see, touch and feel our products in an environment we have carefully curated. ”
“We saw London as being the heart of our retail strategy and a fantastic brand showcase as we look to expand our retail channel across the world,” continued Ms Alim.
“The city is a key market for us, the birth place of our brand and is also one of the most important international centres of fashion which makes it an ideal location in which to showcase our premium lifestyle brand.”
Aab, founded in 2007, is based in London and is currently one of the world’s leading online retailers in the fast-growing contemporary modest fashion and Islamic clothing sector.
The company creates original design pieces using its own in-house designers taking inspiration from global fashion trends. Aab places a strong emphasis on creating products using premium quality material and tailoring.
Its full collection of products include everything from modest clothing, abayas, hijabs and accessories with a customer base that now extends to the US, Canada, Malaysia, Indonesia and the Middle East.
Modest and Islamic fashion is now one of the fastest growing sectors in the industry with some estimates valuing the UK market at around £100 million annually. In recent years, designers such as Hermes, Aramis, Estée Lauder have targeted this sector with exclusive collections inspired by the Middle East.
The East Shopping Centre is the first development of its kind in Europe and will boast eco-friendly features such as solar panels and flow restrictors to help save water.
Based on Green Street in East London, it will comprise 27 individual, two storey retail units anchored by a ground floor Souk which will provide a smaller marketplace for retailers and local businesses.
Source: Asian Image